Nearly Half of European Job Seekers Have Changed Something About Their
Appearance to Appeal to Employers
London, 08. September 2009
The competition for a smaller number of jobs is driving some job seekers to alter their everyday appearances in the hopes of making a stronger impression.
Forty-six percent of workers in Europe who were laid off from full-time jobs in the last year reported they have changed something about their appearance to make themselves more attractive to employers. This is according to a recent survey of more than 1,000 workers across Europe conducted by CareerBuilder, the global leader in human capital solutions.
Efforts to alter appearances included:
• Eighteen percent of European job seekers have dressed up more or dressed to appear younger or older
• Ten percent have lost weight • Six percent have changed their hair color or hair style
• Six percent have enhanced facial features by wearing more makeup or whitening their teeth
More drastic measures such as cosmetic injections, plastic surgery and tattoo removal were also
One-third (33 percent) of European job seekers have changed their online persona, making
adjustments to their social networking profiles to appear more professional to employers.
Expanding Career Options
Half of European job seekers who were laid off in the last year have already begun spending
their long-term savings as they look for new employment opportunities. Another one-in-four (25
percent) reported they didn’t have long-term savings to fall back on when they lost their jobs. • 75 percent have applied for jobs for which they are over-qualified.
• 74 percent would be willing to take a job with less pay to help make ends meet.
• 64 percent would be willing to relocate to another city or country to find a job.
“Today’s workers are dealing with record unemployment rates and longer job searches,” said
Farhan Yasin, president of CareerBuilder EMEA. “To stay competitive in the long run,
employers will be looking to add jobs in areas that drive revenue, customer retention and
innovation first. Keeping this in mind, see how you can make your background relevant to these
areas and expand your job search to new industries and professions.”
Tips for Job Hunting in Today’s Economy
• Repackage your skills - Write different versions of your CV to appeal to a broader range
of employers. Keep in mind that skills in communications, project management,
customer service, etc are universal across industries and transferrable to new fields.
• Get involved – a great way to build up your CV and make new contacts is through
volunteering. The majority of employers consider volunteering to qualify as relevant
• Stock your CV with keywords - Employers use electronic scanners to rank the job
applications they receive. Make sure to include keywords from the employer’s job postings in your CV as it pertains to your experience, so your application is ranked
toward the top of the pile.
• Leverage social media - Promote your personal brand and skills on different social
networking sites. Make sure to remove any content or photos that may not convey a professional image to employers.
Survey Methodology This survey was conducted online by CareerBuilder among 1,100 workers who were laid off from a full-time job in the last year. The survey was conducted from May 26 to June 4, 2009. With a probability sample of 1,100 CareerBuilder users, one could say that the results of this survey are accurate at the 95 percent confidence level +/- 2.95 percentage points.
CareerBuilder.de ist eines der führenden Jobportale in Deutschland. Als Tochtergesellschaft von CareerBuilder.com, der marktführenden Jobwebsite der USA, ist das Unternehmen Eigentum von Gannett Co., Inc. (NYSE: GCI), Tribune Company, The McClatchy Company (NYSE: MNI) und Microsoft Corp. (NASDAQ: MSFT). Viele Top-Führungskräfte und leitende Angestellte nutzen die übersichtlichen Stellenausschreibungen, die Bewerberdatenbank und die Möglichkeit, sich und ihr Unternehmen als Arbeitgeber darzustellen. Jobsuchende besuchen die Website regelmäßig jeden Monat, um sich über offene Stellen, die nach Branche, Standort, Unternehmen und Berufsfeld gegliedert sind, zu informieren. Außerdem finden sie hier vielfältige Tipps und Ratschläge rund um die Themen Jobsuche und Karrieremanagement und können sich für einen automatischen Job-E-Maildienst anmelden. Weitere Informationen erhalten Sie auf www.careerbuilder.de